“Simplicity makes a logo design easily recognizable, versatile and memorable. Good logos feature something unexpected or unique, without being ‘overdrawn’ ” (Cass, 2009).
“Following closely on this principle of simplicity is that of memorability. An effective logo design should be memorable, which is achieved by keeping it simple yet appropriate” (Cass, 2009).
“An effective logo should be timeless. Will yours stand the test of time? Will it still be effective in 10, 20 or 50 years” (Cass, 2009)?
“An effective logo works across a variety of media and applications. For this reason, logos should be designed in vector format, to ensure that they scale to any size” (Cass, 2009).
“How you “position” the logo should be appropriate for its intended audience. For example, a child-like font and color scheme would be appropriate for a logo for a children’s toy store, not so much for a law firm” (Cass, 2009).