Vincent van der Kamp

jun 19

Design Alphabet

Modern flash cards feature each letter of the alphabet paired with helpful image of Apple computer, DSLR camera, Email, Moleskine sketchbook, Wacom tablet, and other design related tools / products.

mei 20

[video]

mei 17

The Five Principles of Effective Logo Design

1 Simple

“Simplicity makes a logo design easily recognizable, versatile and memorable. Good logos feature something unexpected or unique, without being ‘overdrawn’ ” (Cass, 2009).

2 Memorable

“Following closely on this principle of simplicity is that of memorability. An effective logo design should be memorable, which is achieved by keeping it simple yet appropriate” (Cass, 2009).

3 Timeless

“An effective logo should be timeless. Will yours stand the test of time? Will it still be effective in 10, 20 or 50 years” (Cass, 2009)?

4 Versatile

“An effective logo works across a variety of media and applications. For this reason, logos should be designed in vector format, to ensure that they scale to any size” (Cass, 2009).

5 Appropriate

“How you “position” the logo should be appropriate for its intended audience. For example, a child-like font and color scheme would be appropriate for a logo for a children’s toy store, not so much for a law firm” (Cass, 2009).

mei 16

10 Web Typography Rules Every Designer Should Know -

When someone visits a website you’ve designed, the odds are that they don’t care much about the colors, images or sounds, they’re immediately looking at the text

apr 26

10 brilliant poster designs -

Designing posters is probably one of the tasks where designers get the most space to be creative. The posters in this post are great examples of well designed posters.